ABOUT
The Brooch is a lifestyle women's online clothes store offering a curated selection of pretty things for you and your loved ones. Canadian-based and born in 2018, to inspire our people and our customers to embrace their individuality through genuine interactions.
We travel from Turkey, Paris, Italy, New York, Bali, Los Angeles to Spain to uphold our standards of always having fresh new arrivals weekly, based not on brands but on what we find to be beautiful, inspirational, and meaningful. While searching for fabulous pieces, we also bring back innovative design concepts to create beautiful stores, reset seasonally.
When you're here, we urge you to lose yourself in the sense of discovery. We want you to have fun, laugh, connect and, most importantly, fall in love with your wardrobe.
Meet the owner
Hi, I am Nisreen Hendi, the Owner of "The Brooch" fashion store.
I was born and raised in Aleppo, Syria, which I left during the war to Dubai, United Arab Emirates, where I got married and had my two boys. I worked passionately in architecture and decoration for about six years, where fate wanted us to move to Canada and chose the city of Montreal as the new home for us, which snatched a piece of our hearts when I smelled our town from its streets and alleys.
An architecture background isn't what you expect from an online fashion clothing owner, right?
Perhaps there is no better synergy than that between fashion and architecture. While architecture gives us the spaces we live and work in, fashion gives us wearable art. I love fashion because I can be anyone I want each day. It's all about how you dress for it.
In 2018 I decided to turn my dream into reality and open "The Brooch." My brand has been built on love and passion, and my overall mission is to create a fashionable, affordable brand and, most importantly, has excellent quality clothing. I want every woman to exude self-confidence and feel unstoppable while wearing "The Brooch."
Thank you for allowing me to fulfill your fashion needs, and always remember self-confidence is what makes the outfit perfect.